Oxfam Lottery
Oxfam Lottery
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The Brief
We were asked to create a 60 second awareness-raising spot. But rather than over-explain the unexplainable, we scripted a deliberately “hold on tight” magic carpet ride style film, high on excitement and prompting more questions than answers.
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BLOWING MINDS
Very occasionally, it makes sense for a brand to overwhelm. In the case of Unboxed, the soup of so many of the UK's scientists, technologists, engineers, artists and mathematicians coming together was the energy we needed to convey, so we embraced that rather than over-explain.