How can a brand bring people joy?

If your offer is about creating happiness, you have a very big psychological opportunity. With pleasure-seeking, half the fun is in the anticipation. Ie: time spent with your brand, imagining buying from you.

That’s a great reason to build a rich brand world that encourages those fantasies. The world we created for Green Man feels wild, expansive and always there for you. Especially in the depths of winter, when you’re dreaming of a music-filled field in August.

So much of daily life is ‘no’. We’re all yearning a bit more yes. Brands that want to position as a joyful escape can earn a lot of love just by embodying a spirit of possibility and play.

You don’t have to be a physical destination to do that either. The shot here is a from our work with My/Mochi ice cream on social channels. One of thousands of whimsical snapshots of the brand world, tight on the product, but implying a bigger world of play, fun and weird that’s always there.

The Museum of Sex in New York City is a distinguisned chronicler of copulation’s history. Part eye-opening ‘attraction’, part chin-stroking cultural site, the museum needed to position and present its new permanent exhibition: Superfunland.

We created a visual identity inspired by the city’s original erogenous zone: Coney Island. Full of boisterous signage and lettering, the carnivalesque typography creates a spectacle and works as the show’s logo.