How you show up

When we rebranded Green Man festival we got interested in every little thing people interact with. From wristbands to programmes. We learned that the humble parking permit (one sad sheet of white paper) was the first thing that goes out in the post, even before your ticket. So we made it sing. Because why shouldn’t it?

It’s important to spot all the opportunities, big and small, that your brand has to make a statement. Some are hiding in plain sight.

One brand’s dead account is another brand’s main stage. It depends what sector you’re in and where your audience hangs out.

For My/Mochi Ice Cream TikTok became really important from day one, because the brand’s world is “play, fun and weird”. Whereas for Stanhope, their website is way more important as a service overview and feel for the team. Wherever your brand lays its hat, digitally speaking, you’d better make sure it shines like a beacon.

Smoking in the dust over there is the programme we designed for immersive theatre group Punchdrunk. They’re the best in the world at what they do, and every fan wants a piece of it.

We’ll often encourage the brands we work with to think about what their souvenir might be. Not a pointless piece of plastic crap, but a meaningful memento, a gesture or fragment of their brand world. Something you can touch, hold, even smell.